H&M admits using computer generated bodies in its ads

Hilarious. H&M has admitted it doesn’t use real people in its ads, but model heads pasted onto fake bodies.

I cut and pasted the Swedish article in the Aftonbladet – found via Jezebel – into the Google translator and it says “The shapely form is manufactured – in the computer….different girls’ heads have been on a computer animated body.”

A spokesperson says the company does it to “show off the clothes.”

Google translator goes on “At H & M’s online store shows up models wearing giant panties [HAhahahahaha!], bikinis and other clothing. But the girls are not in reality. They are cutting and pasting works created in the computer.”

Someone named Helle Vaagland says “This illustrates very well the sky-high aesthetic demands placed on the female body. The demands are so great that H & M among the poor photo models can not find someone with both body and face that can sell their bikinis.”

Hey, at least they made one of the fake bodies black.

It’s all digital now.

Advertisements