I hate that my stupid jeans don’t moisturize me while I wear them. I mean, come on. Get with the program, denim companies.
… What’s that? Vogue UK is reporting that Wrangler is launching “the first pair of moisturising jeans”? (they spell “moisturising” with an “s” in Britishland). Well, it’s about time.
The jeans come in a “pioneering skinny-fit style” (very different, I’m sure, from all those regular old skinny fit styles) and incorporate “high-performance skincare ingredients to protect your legs from the dehydrating effects of denim.”
“The Denim Spa jeans come in three finishes – Aloe Vera, Olive Extract and Smooth Legs, which aims to prevent cellulite. Hydrating properties include of natural oils and butters, such as apricot kernel oil, passion fruit oil, rosehip oil, shea butter and monoi de Tahiti – a Polynesian ingredient made using Tiare flower buds soaked in refined coconut oil.”
Jeez. I didn’t even know about the “dehydrating effects of demin.” Thank goodness someone is doing something about that.
Image: Vogue UK