This blew my fucking mind.
UPDATE! Thanks to my friend Len, I now know that this is actually a Dutch Alzheimer’s PSA.
“The Dutch Alzheimer Foundation came with a very special version of this gift.
Unwrapping the gift is the same what alzheimer’s patients experience every day. Unwrapping brings them the easter bunny feeling.
The text on the unwrapped gift: Alzheimer’s patients have to deal with this feeling daily.”
(via Bits and Pieces)